{
  "seo": {
    "title": "DMW 2026: Rethink Marketing | Digital Marketing Weekend Indonesia",
    "description": "Digital Marketing Weekend 2026 is Indonesia's celebration of digital marketing: keynotes, panels, focus sessions and networking. Get your ticket.",
    "structuredData": "organization"
  },
  "hero": {
    "tag": "DMW 2026",
    "titleLine1": "Rethink",
    "titleLine2": "Marketing",
    "copy": "Digital Marketing Weekend (DMW) is a celebration of the digital marketing industry, designed as a space for learning, networking, and collaboration among marketers, creators, entrepreneurs, and enthusiasts."
  },
  "about": {
    "eyebrow": "About DMW",
    "heading": "Celebration of Indonesia’s digital marketing industry",
    "paragraphs": [
      "Digital Marketing Weekend (DMW) is a celebration of the digital marketing industry, designed as a space for learning, networking, and collaboration among marketers, creators, entrepreneurs, and enthusiasts.",
      "Following successful editions since its launch in 2023, DMW returns in 2026 for its fourth edition with a renewed focus: Rethink Marketing. Through inspiring talks, industry discussions, and interactive experiences, DMW 2026 will explore the forces reshaping marketing and prepare participants for what comes next.",
      "Let’s rethink marketing together."
    ],
    "image": {
      "src": "/images/home/about-mark.png",
      "alt": ""
    }
  },
  "whyAttend": {
    "eyebrow": "Why attend DMW",
    "heading": "Rethink Marketing invites marketers, creators, and business leaders",
    "paragraphs": [
      "In a marketing landscape increasingly shaped by AI, shifting platforms, and evolving consumer expectations, the rules that once drove growth are being rewritten. What worked yesterday may no longer be enough tomorrow.",
      "Digital Marketing Weekend 2026: Rethink Marketing invites marketers, creators, and business leaders to understand the forces reshaping the industry, challenge old assumptions, and discover new ways to stay relevant in the years ahead."
    ]
  },
  "programme": {
    "rows": [
      {
        "title": "Keynote Sessions",
        "copy": "Stage sessions that set the frame for the day and name the shifts everything else responds to.",
        "image": "/images/home/prog-keynote.webp",
        "lead": false
      },
      {
        "title": "Panels",
        "copy": "Practitioners arguing the same question from different seats, so the disagreement stays visible.",
        "image": "/images/home/prog-panels.webp",
        "lead": true
      },
      {
        "title": "Focus Sessions",
        "copy": "Smaller rooms, one craft at a time.",
        "image": "/images/home/prog-focus.webp",
        "lead": false
      },
      {
        "title": "Experience Corners",
        "copy": "Things to try, not just watch.",
        "image": "/images/home/prog-experience.webp",
        "lead": false
      },
      {
        "title": "Networking",
        "copy": "Time between sessions, on purpose.",
        "image": "/images/home/prog-networking.webp",
        "lead": false
      }
    ]
  },
  "speakers": {
    "eyebrow": "Speakers lineup",
    "heading": "Meet the Voices Behind the Movement",
    "ctaLabel": "View all speakers",
    "ctaTo": "/speakers",
    "description": "From performance marketing to brand storytelling — DMW 2026 gathers the names that move the industry forward. Expect inspiring stories, real case studies, and ideas that redefine digital success.",
    "list": [
      {
        "id": "rizki",
        "name": "Rizki Fahrurrozi",
        "role": "CEO of Boleh Dicoba Digital",
        "bio": "Founder & CEO of Boleh Dicoba Digital (BDD), an independent digital & commerce agency partnering with 2,000+ D2C brands and 25+ multinational companies. He focuses on building execution-driven teams and helping brands turn digital marketing into measurable GMV and revenue growth, while expanding BDD's commerce and technology ecosystem across Southeast Asia.",
        "photo": "/images/speakers/rizki.webp"
      },
      {
        "id": "yukka",
        "name": "Yukka Harlanda",
        "role": "CEO of Brodo",
        "bio": "Founder & CEO of Brodo, a leading Indonesian men's footwear and lifestyle brand that has grown from a small Bandung-based venture into an established local brand. His work focuses on building a resilient consumer brand through product, retail, branding, and continuous adaptation to a changing market.",
        "photo": "/images/speakers/yukka.webp"
      },
      {
        "id": "ivan",
        "name": "Ivan Ruben",
        "role": "Agency Partnership Lead Google",
        "bio": "Agency Partner Manager at Google Indonesia, working closely with agencies to help businesses unlock the potential of Google's advertising ecosystem. He brings a platform-side perspective on digital advertising, agency growth, and how brands can navigate an increasingly data- and technology-driven marketing landscape.",
        "photo": "/images/speakers/ivan.webp"
      },
      {
        "id": "jenzo",
        "name": "Jenzo Andika",
        "role": "Digital Marketing Operations VP Boleh Dicoba Digital",
        "bio": "VP of Digital Marketing Operations at Boleh Dicoba Digital, specializing in digital performance and advertising strategy. With extensive experience managing digital marketing for brands ranging from SMBs to large corporations, he focuses on turning digital campaigns into measurable business growth.",
        "photo": "/images/speakers/jenzo.webp"
      }
    ]
  },
  "segmentsSection": {
    "eyebrow": "The programme",
    "heading": "Three segments, one continuous argument.",
    "ctaLabel": "View full schedule",
    "ctaTo": "/sessions",
    "segments": [
      {
        "num": "01",
        "name": "The Big Picture",
        "copy": "Where the industry is heading, read from above the day to day: industry trends, the macro perspective, and the future of marketing.",
        "tags": [
          "Industry trends",
          "Macro perspective",
          "Future of marketing"
        ]
      },
      {
        "num": "02",
        "name": "The Engine",
        "copy": "What actually moves the numbers: technology, strategy, tools, and execution.",
        "tags": [
          "Technology",
          "Strategy",
          "Tools",
          "Execution"
        ]
      },
      {
        "num": "03",
        "name": "The Crowd",
        "copy": "The people marketing is aimed at and made with: creators, communities, media, culture, and human stories.",
        "tags": [
          "Creators",
          "Communities",
          "Media",
          "Culture and human stories"
        ]
      }
    ]
  },
  "datePlace": {
    "eyebrow": "Date & place",
    "heading": "One Saturday in Jakarta.",
    "copy": "The venue, floor plan, and travel details are being finalised and will be published here. Ticket holders get them first."
  },
  "collaborators": {
    "eyebrow": "Collaborators",
    "heading": "Made possible with our collaborators.",
    "ctaLabel": "Be Our Partner",
    "ctaTo": "#collaborators",
    "list": [
      "Collaborator 01",
      "Collaborator 02",
      "Collaborator 03",
      "Collaborator 04",
      "Collaborator 05",
      "Collaborator 06"
    ]
  }
}